A new product recognition app from spare-parts and agricultural accessories specialist Kramp aims to bring an end to the ‘selection frustration’ of choosing the correct spare part or replacement component.

Simply by taking a photo of the item in question, customers can use the tool to identify the part and its catalogue number, enabling rapid ordering – 24/7 – and delivery straight to the dealer.

“Picture the scene: a crucial component’s failed, fieldwork’s come to a halt, and you’re trying to identify the correct replacement from six possibilities, while the deadline for next-day delivery draws closer by the minute,” says Gene Orchard, Kramp product specialist.

“It’s intensely frustrating, even more so if incorrect selection results in arrival of the wrong part.”

Kramp’s new tool uses artificial intelligence to scan and analyse an object in a photo. Currently still in a beta version, the recognition engine tries to match the object against more than 500,000 items from the Kramp catalogue. If the user has an account with Kramp, the parts can be ordered immediately for next-day delivery to a dealer.

“In addition to the AI recognition, the app will also scan barcodes,” Gene continues, “which provides an alternative route for product identification and ordering, all through the same, easy-to-use interface.

“The app also supports sharing of product pages via email or WhatsApp, enabling queries to be checked and discussed with a dealer, before confirming an order,” he adds.

Kramp’s app can be downloaded from the App Store or Google Play. It can be used by anyone, but full functionality – and the next-day delivery to any of Kramp’s 1200+ UK dealer locations – is only available to registered account holders.