UK agricultural equipment manufacturer Spearhead has awarded family-run dealer Olivers with its ‘2022 Dealer of the Year’ accolade.

Spearhead has worked closely with Olivers for over three years. Covering Bedfordshire, Hertfordshire, Buckinghamshire, Oxfordshire, Berkshire, Surrey, Hampshire, West Sussex, and the Isle of Wight, Olivers’ five branches serve a busy agricultural region.

Olivers is also a Claas dealer and it’s common for Spearhead to complement this premium brand across Europe. With Spearhead on board, Olivers provides loyal customers with hardworking attachments for vegetation management and post-combine mulching.

Spearhead’s Multicut has dominated recent sales growth at Olivers. The flex-wing rotary mowers are ideal for vegetation management across many farmland types and amenity spaces. Plus, as more landowners sign up for cover crop schemes, robust mulching equipment is in demand.

To select its ‘2022 Dealer of the Year’, Spearhead analysed annual sales growth for all dealers turning over a significant amount with the brand and then reviewed feedback from several departments to assess the shortlist.

“The Olivers team is incredibly proactive and we have a great relationship with them,” said Antony Prince, Director of Sales and Marketing at Spearhead. “MD, David Jarman, and sales directors, William Helliwell and Russell Hallam, have worked tirelessly throughout 2022 with our area manager, Simon Gurney. The results have been phenomenal, and we’re delighted to give Olivers this award,” he added.

David Jarman, Olivers MD commented: “We’ve thoroughly enjoyed working closely with Spearhead to drive our sales growth. Both businesses are on the same page and its testament to everyone that we achieved so much last year.”

Looking forward to 2023, Olivers and Spearhead forecast further growth. Olivers has ordered stock of the two new Multicut models – the 480 and the 650. Both have a flat top deck, responding to an important enhancement for minimal cleaning and debris transfer.

Olivers has also seen recent growth in Spearhead’s reach-arm machines and flail mowers with farmers, contractors, and amenity managers. Both product ranges will receive further focus during 2023.