Ecorobotix, a pioneering Swiss agtech and artificial intelligence (AI) software company, is ready to unveil its groundbreaking ARA to the UK ag market. This unique sprayer has sparked immense interest among farmers worldwide, to say the least. The company’s rapid growth has surpassed expectations, underscoring the significant demand and interest for ARA in the global market. ARA’s cutting-edge technology, boasting the innovative UHP-Sprayer™ and Plant-by-Plant™ AI-based software solution, is poised to revolutionise agriculture by greatly reducing co2 emissions, cutting back the environmental footprint of traditional agriculture. Catering to a wide array of fields—from sugar beets to lettuce and spinach, onions and more — ARA leverages its unique algorithms and different spray techniques.

ARA was launched in 2021 by Ecorobotix in Switzerland and has exponentially grown its success in 13 European countries and most recently expanded geographically to Canada, South America, the UK, and the USA.

What makes ARA unique?

ARA stands apart from its competition due to its unique combination of Ecorobotix’s advanced UHP-Spray-Technology™ and the AI-driven Plant-by-Plant™ software. In less than 250 milliseconds, this dynamic system “scans” the field, captures real-time imagery, identifies the specified crops, or weeds the farmer has chosen to treat, and executes a remarkably precise spray footprint of 6cm by 6cm, all while minimising drift.

ARA’s primary function currently focuses on targeted herbicide application, showcasing reduced phytotoxicity and enhanced overall crop yields. This translates to substantial profit increases for farmers while reducing herbicide volumes by an impressive 70-95%. Beyond herbicides, ARA’s versatility extends to the application of liquid fertilizers, growth treatments, insecticides, and fungicides, making its combination of precision & versatility unique in the market.