Massey Ferguson, is excited to announce a fresh new look for its iconic Triple Triangle logo and its new “Born to Farm” brand identity to celebrate its 175 year anniversary in 2022.

“Massey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly 175 years ago. Few brands around the world can claim such a lasting impact in the agricultural industry. Massey Ferguson was truly ‘Born to Farm’” said Eric Hansotia, Chairman, President and Chief Executive Officer of AGCO Corporation.

The Massey Ferguson triple triangle – The most recognisable icon from 1958

“The triple triangle shape is a strong icon that has embodied Massey Ferguson since 1958. Our new logo is a mix between our strong heritage and fresh brand values. The three triangles overlap to represent the mutually beneficial relationship and trust between farmers, dealers and the brand,” said Francesco Murro, Massey Ferguson Vice President Global Marketing, Sales Enablement & Partnerships.

New global Massey Ferguson brand identity roll out in 2022

The new logo will be progressively implemented across the globe. It has already begun to be featured in digital channels and will be updated in all Massey Ferguson marketing material moving forward. This change builds momentum as Massey Ferguson prepares to celebrate the 175^th Anniversary starting in January 2022.